USE OF PERSONAL INFORMATION
We may use or disclose the personal information we collect for the purposes outlined in How and Why Do We Use the Personal Information above. These purposes include:
- To provide our Services to you;
- For our administrative purposes (including security, fraud detection and protection, and improve our Services);
- To process your requests, orders, and transactions (including provide customer service to you);
- To Advertise and market our products and Services to you;
- With your consent; and,
- To comply with law and enforce our rights and the rights of others.
Where required under applicable law, we will not collect additional categories of personal information or use the personal information we have collected for materially different, unrelated, or incompatible purposes without first providing you notice.
SALES/SHARING OF PERSONAL INFORMATION
For purposes of certain state law, Route does not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years of age as the term “sell” is commonly understood. That said, for users over 16 years of age, we may share information with third-party advertising partners for the purpose of promoting our Services as described above, such as for cross-context behavioral advertising. You may limit such sharing by utilizing the controls available in our cookie banner, adjusting your browser settings to send a Global Privacy Control signal, or by contacting us as set forth here.
RETENTION OF PERSONAL INFORMATION
We store the personal information we collect as described in our Privacy Statement for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, enforce our agreements, and comply with applicable laws, or based upon other criteria, including, but not limited to, the sensitivity and volume of such data. Additionally, we endeavor to retain all such personal information in accordance with legal requirements.
ADDITIONAL PRIVACY RIGHTS FOR RESIDENTS OF CERTAIN STATES
- Non-Discrimination. Residents of certain states have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by applicable law.
- Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To authorize an agent, provide written authorization signed by you and your designated agent and contact us as set forth here for additional instructions.
- Verification. To protect your privacy, we will take steps to reasonably verify your identity before fulfilling your request. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, or to answer questions regarding your account and use of our Services.
De-Identified Information. If we create or receive de-identified information, we will not attempt to reidentify such information, except to comply with applicable law.
California Shine the Light. The California “Shine the Light” law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties.
Right for minors to remove posted content. Where required by law, California residents under the age of 18 may request to have their posted content or information removed from the publicly-viewable portions of the Services by contacting us directly as set forth here.
COOKIE NOTICE
Scope of This Notice
We, as well as third parties that provide content, advertising, or other functionality on our Services, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect information through your use of our Services.
What is a Cookie?
A cookie is a small text file that is downloaded onto your computer or mobile device when you access a website. Cookies are designed to store your preferences and identify you across different websites in order to facilitate and enhance your experience.
Websites can use different types of cookies including ‘first-’ and ‘third-’ party cookies and session or persistent cookies. We briefly explain those different types of cookies below:
- First-party cookies are cookies set by the website visited by a user (i.e., the website displayed at the top of the browser).
- Third-party cookies are cookies that are set by a domain other than the one being visited by a user. If you visit a website but another company sets a cookie through that website, it would be a third-party cookie.
- Session cookies allow websites to link a user’s actions during their browser session. Session cookies are temporary and remain on your device until you leave the website you are currently visiting.
- Persistent cookies, unlike session cookies, remain on a user’s device in between browser sessions and remember the user’s actions and preferences on a website or even potentially across different websites. Persistent cookies may be used to remember your preferences.
We also use the following:
- Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in our Services that collects information about engagement on our Services. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.
- APIs/SDKs. We may use third-party application program interfaces (“APIs”) and software development kits (“SDKs”) as part of the functionality of our Services. For more information about our use of APIs and SDKs, please contact us as set forth in our Privacy Statement.
Our uses of these Technologies fall into the following general categories:
- Operationally Necessary. This includes Technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of our functionality;
- Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how individuals use our Services;
- Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specified preferences, interests, or past items viewed;
- Advertising- or Targeting-Related. We may use first party or third-party Technologies, including cross-device tracking, to deliver content, including ads relevant to your interests, on our Services or on third-party digital properties.
We also use Technologies and other third-party tools to process analytics information. Our analytic providers include:
- Google Analytics. For more information about how Google uses your personal information (including for its own purposes, e.g., for profiling or linking it to other data), please visit Google Analytics’ Privacy Policy. To learn more about how to opt-out of Google Analytics’ use of your information, please click here.
- LinkedIn Analytics. For more information about how LinkedIn uses your personal information, please visit LinkedIn Analytics’ Privacy Policy. To learn more about how to opt-out of LinkedIn’s use of your information, please click here.
- Microsoft Clarity. For more information about how Microsoft uses your personal information (including for its own purposes, e.g., for advertising), please visit the Microsoft Privacy Statement. To learn more about how to opt out of Microsoft’s use of your information, please click here.
- Hotjar (Session Replay Analytics). We use Hotjar’s session replay analytics services. This allows us to record and replay an individual’s interaction with the Services. For more information about how Hotjar uses your personal information, please visit the “Personal Data collected from a visitor of a Hotjar Enabled Site” section of Hotjar’s Privacy Policy. To learn more about how to opt-out of Hotjar’s use of your information, please click here.
- Facebook Connect. For more information about how Facebook uses your personal information (including for its own purposes, e.g., for advertising), please visit the Meta privacy policy. For information regarding how to opt out, click here.
- Heap. To learn more about how Heap uses your personal information, visit their Trust Center. To exercise your privacy rights, email [email protected].
- HubSpot. To learn more about HubSpot’s use of your personal information, visit their privacy policy. For information regarding your privacy rights, you can contact [email protected].
What are my Choices Regarding Cookies and Similar Technologies?
If you do not allow cookies to be set on your computer or device, you may be unable to access certain parts of our online and mobile resources or certain parts of our online and mobile resources may have reduced functionality.
Updates to This Cookie Notice
We reserve the right to update this Notice from time to time. Please check our online and mobile resources periodically for such updates since all information collected as described herein is subject to the Notice in place at the time of collection.